In the last few years, consumers are asking more from the businesses that they engage in, including taking note of businesses that are engaged in sustainability efforts. After all, people are now more interested in ethical consumption, thanks to better education and better access to resources to look upon. A survey done in 2022 showed that nearly 46% of the respondents were more likely to buy and work with a company actively trying to reduce their environmental impact. With a good sustainability, statement marketed the right way and with the right nuance, your brand image will improve and so will your bottom line. But how can you do so? Here are some ways to use sustainability as a marketing tool:
Thinking Far Ahead
Using sustainability as a marketing tool is a long-term strategy and results will only begin to show up in the coming years, with not much immediate result. However, the journey to get there is one that will be built over the years and it will affect not just the environment but relationships with your customers overall. Education, thus, is one way to do so. Nurturing your customers into understanding not just what you do, but how you are making your businesses more sustainable will help earn you goodwill points with them and show that you are making an effort.
Make Sure Sustainability is in Practice
Customers are no longer satisfied with flashy statements of token environmental sustainability. If a company states that they are becoming more environmentally sustainable, it becomes imperative to make sure they are open and transparent about the processes. Make sure you are talking about sustainability from a holistic lens and be open to sharing where you might fall short. After all, your customers will value and understand if you are open about how you are improving and what you can do better.
Singapore has pledged to reduce its Emissions Intensity (EI) by 36% by 2030, and companies that rely heavily on transport and couriering, are looking into improving their sustainability goals and reducing carbon emission impact, like using Electric Vehicles (EV). EVs run on batteries and use less fuel than a normal vehicle of the same load would, and in the long term are more cost-effective. Using an EV is also a great investment, thanks to fewer moving parts and no petrol engine, so much of the maintenance costs are reduced as well.
At Pan Pac, our EVs are well maintained to ensure that your business can run smoothly while reducing your carbon footprint. We also offer customised branding on the EVs to carry your brand name on streets of Singapore. Find out more about our selection of EVs for lease at www.panpacificleasing.com.sg/electric-vehicles/.