Whether you’re a full-time event planner or have an event planning business as a side hustle, this guide is for you! As you develop your event planning business, it is important to market your business to grow your client base. Here are a few tips on how to grow your event planning business in Singapore.
Networking is one of the most important marketing tools for event planners. If people have met you and know what services you offer, they may refer business to you or use your service themselves. Furthermore, networking with other vendors in the industry such as hotels, caterers etc will give you a chance to meet some of the people whose services you may need as you plan events. Building good relationships within the industry will come in handy down the line.
Invest in your business
It’s important that you invest back in the business to grow it. First impressions matter. Be prepared to invest in good branding such as business cards, a professional website and high-quality marketing materials such as brochures. You can even set up mock events and hire a professional photographer to snap pictures of this for your portfolio. It will help your future clients visualise events planned by you.
Leverage social media
Social media is the new ‘word-of-mouth’. Use social media as a tool to promote your business, and to showcase your great service. Encourage current clients to leave reviews on your online business pages. You can also then showcase these testimonials and reviews on your website. You can also ask your business vendors to leave your Google reviews and do the same for them. A higher Google business rating will help your business rank higher on web search results.
Offer great customer service
One of the best ways to grow your business is simply by keeping your customers happy so they will return and also promote your business to their network. Always stay updated with industry trends by joining trade organisations and upskilling your skills by attending short courses in the industry. This will ensure that you are able to offer the best service to your clients. Stay consistent with your service and deliver items and services as promised.
A reliable vehicle is an important part of being an event planner so you can transport all your equipment around to different locations for client events. At Pan Pac, we offer a variety of commercial vehicles to suit your business needs. We also offer customised vehicles with shelving to store and transport your equipment safely. Contact our friendly team today to learn more!